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Welcome To PINTAS


INTELLECTUAL PROPERTY: TODAY'S ASSETS, TOMORROW'S VALUES

PINTAS is a company specializing in the creation, protection and globalization of intellectual property rights in Asean countries and beyond. PINTAS stands for Protection of Intellectual Assets. Our company's single-minded mission is to help you realize the value of your intellectual assets in the most effective and efficient ways.

   

INTEGRATED


INTELLECTUAL PROPERTY SERVICES

We provide customized solutions relating to patents, trademarks, industrial designs and copyrights.



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IP Protection
  TRADEMARK
  PATENT
  INDUSTRIAL DESIGN
  COPYRIGHT
IP Monetization
  IP SEARCH   IP ENFORCEMENT
  IP STRATEGY   IP EVENT
  IP FINANCE   IP TAX
  IP STRUCTURE   IP VALUATION
IP Globalization
General ASEAN IP
  IP GLOBALIZATION   MALAYSIA   THAILAND
  PCT PROCEDURES   SINGAPORE   VIETNAM
  ASEAN TM TABLE   BRUNEI   CAMBODIA
  ASEAN PT TABLE   INDONESIA   LAOS
  ASEAN ID TABLE   PHILIPPINES   MYANMAR



Patent
Protects inventions that offer solutions to technical problems

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Industrial Design
Protects ornamental or aesthetic aspects of industrial products

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Trademark
Protects distinctive signs which identify certain goods or services

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Copyright
Protects original expressions of ideas reduced to material forms

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GLOBALIZE YOUR INTELLECTUAL PROPERTY PROTECTION

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EVENTS

PUBLIC RELATIONS



IP TECH HRDF CLAIMABLE PUBLIC SEMINAR ON TRADEMARK AND DIGITAL MARKETING

Intellectual Property Technology Sdn Bhd will be conducting a public seminar in the topic of trademark, e-commerce and social media advertising. Come and learn how to utilize trademark to grow your business for business expansion, how to transform from traditional style business into the digital platform and how to empower the use of social media to advertise your business.

This public seminar is a HRDF claimable course co-organized with Pintas IP Group, JIOS Academy and Dragonfly Media Sdn Bhd with the support from the Association of Intellectual Property Entreprenuers and Organizations Malaysia (AIPO) and the Small and Medium Entreprises Association (SAMENTA).

The details of the seminar are as follow :

Date : 12th October 2017 (Kuala Lumpur)
Time : 9.00 a.m. - 1.00 p.m.
Venue : 501,5 Floor,Block A,Pusat Perdagangan Phileo Damansara 1,Off Jalan Damansara,46350 Petaling Jaya,Selangor,Malaysia.

Date : 1st November 2017 (Johor Bahru)
Time : 9.00 a.m. - 1.00 p.m.
Venue : Suite 21.03,21 Floor,Menara Zurich,15,Jalan Dato Abdullah Tahir,Taman Abad,80300,Johor Bharu,Malaysia.

Date : 27th November 2017 (Penang)
Time : 9.00 a.m. - 1.00 p.m.
Venue : 75-2,Bayan Bay,Block B,Persiaran Bayan Indah,Bayan Lepas,Penang,Malaysia.

For more information, please refer to the brochure or feel free to call:
Miss Lim: +6012-7975077
Mr Jervis: +6012-3552288

Reserve your seats early before 20th November 2017 for an early bird price!!!

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12 October, 2017 1-27 November, 2017

IP TECH HRDF CLAIMABLE PUBLIC SEMINAR ON TRADEMARK AND DIGITAL MARKETING (JOHOR BAHRU)

On 1 November 2017, Intellectual Property Technology Sdn Bhd has conducted a public seminar on the topic of trademark, e-commerce and social media advertising. Knowledge on how to utilize trademark to grow your business for business expansion, how to transform from traditional style business into the digital platform and how to empower the use of social media to advertise your business were shared in the seminar. This public seminar is a HRDF claimable course co-organized with Pintas IP Group, JIOS Academy and Dragonfly Media Sdn Bhd with the support from the Association of Intellectual Property Entreprenuers and Organizations Malaysia (AIPO) and the Small and Medium Entreprises Association (SAMENTA).

The details of the seminar are as follow :

Date : 1st November 2017 (Johor Bahru)
Time : 9.00 a.m. - 1.00 p.m.
Venue : Suite 21.03,21 Floor,Menara Zurich,15,Jalan Dato Abdullah Tahir,Taman Abad,80300,Johor Bharu,Malaysia.


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1 November, 2017

IP TECH HRDF CLAIMABLE PUBLIC SEMINAR ON TRADEMARK AND DIGITAL MARKETING (KUALA LUMPUR)

On 12 October 2017, Intellectual Property Technology Sdn Bhd has conducted a public seminar on the topic of trademark, e-commerce and social media advertising. Knowledge on how to utilize trademark to grow your business for business expansion, how to transform from traditional style business into the digital platform and how to empower the use of social media to advertise your business were shared in the seminar. This public seminar is a HRDF claimable course co-organized with Pintas IP Group, JIOS Academy and Dragonfly Media Sdn Bhd with the support from the Association of Intellectual Property Entreprenuers and Organizations Malaysia (AIPO) and the Small and Medium Entreprises Association (SAMENTA).

The details of the seminar are as follow :

Date : 12th October 2017 (Kuala Lumpur)
Time : 9.00 a.m. - 2.00 p.m.
Venue : 501,5 Floor,Block A,Pusat Perdagangan Phileo Damansara 1,Off Jalan Damansara,46350 Petaling Jaya,Selangor,Malaysia.


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12 October, 2017

TMEF SME Tech Summit 2017

The Pintas IP Group team participated in The Malaysian Entreprenuers Festival SME Tech Summit 2017 on 11th October 2017 at the Sime Darby Convention Centre. The event was aimed to bring businesses to make the steps forward by embracing digital platforms and experience innovative changes that will give them a leverage in being competitive in each respective industries.

The details of the exhibition are as follow :

Date: 11th October 2017 (Wednesday)
Time: 8:30am - 5:00pm
Venue : Sime Darby Convention Centre, Grand Ballroom


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11 October, 2017

Simposium Mineral (SIMPOMIN) dan Persidangan JMG 2017

On 26 September 2017, Mr. Lok Choon Hong has been invited as one of the speakers for The Mineral Symposium (SIMPOMIN) and Persidangan JMG 2017 held at Casuarina Meru Hotel, Ipoh, Perak. The event theme is "Sustainable Development & Management of Mineral Resources". An Introduction to the protection and monetisation of intellectual property right on mineral industry's perspective will be present by Mr. Lok. The talk focused on how intellectual property protects innovation and new ideas in businesses, educate the value of intellectual property and how to create effective barrier of entry through intellectual property. The talk also touched on the basic rules of searching, protecting and monetizing your intellectual property locally and overseas.

The details of the seminar are as follow :

Date : 26 September 2017, (Tuesday)
Time : 11 a.m. - 11.40 a.m.
Venue : Casuarina Meru Hotel, Ipoh, Perak.


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26 September, 2017

Selangor International Expo 2017

On 14 - 17 June 2017, Pintas IP Group will set up a booth at the Selangor International Expo 2017, to provide Intellectual Property services for the exhibitors and visitors. The Selangor International Expo 2017 is an annual international trade fair for businesses and investments that takes place in Selangor, the flagship business state of Malaysia. We are pleased to invite you to visit our Booth at the exhibition located at Setia City Convention Centre (SCCC).

The details of the exhibition are as follow :

Date : 14-17 September 2017
Time : 10.00 a.m. to 6.00 p.m.
Venue : Setia City Convention Centre (SCCC)

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14 September, 2017

榴莲业者应关注与保护的知识产权
(Seminar : An introduction to Intellectual Property in Durian Industry)

On 19 August 2017, our director Mr Lok Choon Hong will be presenting a talk with topic named "榴莲业者应关注与保护的知识产权" at the International Durian Conference 2017. A working knowledge of intellectual property is important for every entrepreneurs. The talk will focus on how intellectual property protects innovation and new ideas in businesses, educate the value of intellectual property and how to create effective barrier of entry through intellectual property. The talk will also touch on the basic rules of searching, protecting and monetizing your intellectual property locally and overseas.

The details of the exhibition are as follow :

Date : 19 August 2017, Saturday
Time : 2.00 p.m. - 3.00 p.m.
Venue : Hall 2, Melaka International Trade Centre

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19 August, 2017

IP TECH Sdn Bhd In-House Training Course with Datasonic Smart Solutions Sdn Bhd

On the 11th August 2017, IP TECH Sdn Bhd conducted an in-house Patent training course for Datasonic Smart Solutions Sdn Bhd titled "Intellectual Property Protection & Management" in Putrajaya. Our Director cum speaker, Mr Lok Choon Hong conducted the training to provide knowledge on the fundamentals of IP as well as patent workshops.

The details of the seminar are as follow :

Date : 11th August 2017 (Friday)
Time : 9.00 a.m. to 6.00 p.m.
Venue : Datasonic Technologies Sdn Bhd

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11 August, 2017

IP TECH Sdn Bhd In-House Training For Daikin Malaysia Sdn Bhd

An in-house patent training course was conducted by Intellectual Property Technology Sdn Bhd with the speaker, Mr Lok Choon Hong at Daikin Malaysia Sdn Bhd. The training course "Strategic Corporate IP Management" was aimed to provide awareness on the importance of Intellectual Property and also to provide knowledge to R&D engineers to know how to conduct patent searches for their inventions and for the R&D managers to be better equipped to handle IP managements.

The details of the seminar are as follow :

Date : 3rd August 2017 (Thursday)
Time : 9.00 a.m. to 6.00 p.m.
Venue : Daikin Malaysia Sdn Bhd

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3 August , 2017

In-house Patent Training Course for Inari Semiconductor Labs Sdn Bhd

An in-house patent training course was conducted by Intellectual Property Technology Sdn Bhd with the speaker, Mr Lok Choon Hong at the Inari Semiconductor Labs Sdn Bhd. The training course "Intellectual Property Protection & Management" was aimed to provide awareness on the importance of Intellectual Property and also to provide knowledge to R&D engineers to know how to conduct patent searches for their inventions and for the R&D managers to be better equipped to handle IP managements.

The details of the seminar are as follow :

Date : 21st July 2017 (Friday)
Time : 9.00 a.m. to 6.00 p.m.
Venue : The Inari Semiconductor Labs Sdn Bhd, Malaysia

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21 July, 2017

METALTECH 2017

On 24 - 27 May 2017, Pintas Consulting Group will set up a booth at the METALTECH 2017 to provide Intellectual Property services for the exhibitors and visitors. Featuring over 3,000 cutting-edge technologies from 9 specialised profiles, METALTECH is Malaysia’s flagship event for the metalworking and machine tool industries. The exhibition has attracted market-leaders from over 40 countries, showcasing cutting-edge technologies in industries as wide as aerospace, automotives, marine/offshore, energy, electrical/electronics and medical amongst many others. We are pleased to invite you to visit our Booth at the METALTECH Exhibition 2017, Putra World Trade Centre (PWTC), Malaysia.

The details of the exhibition are as follow :

Date : 24 - 27 May 2017
Time : 10.00 a.m. to 6.00 p.m. (24 - 26 May 2017)
          10.00 a.m. to 5.00 p.m. (27 May 2017)
Venue : Putra World Trade Centre (PWTC), Malaysia
Booth Location : Level 4, booth number 4223

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20 May, 2017

Seminar at 28th International Invention, Innovation & Technology Exhibition (ITEX) 2017

On 12 May 2017, our director Mr Lok Choon Hong will be presenting a talk with topic named "PatentProofing Your Innovation & Invention" at 28th International Invention, Innovation & Technology Exhibition (ITEX) 2017. A working knowledge of patent is important for every entrepreneurs. The talk will focus on how patents protects innovation and new ideas in businesses, teach the value of patents and how to create effective barrier of entry through patents. The talk will also touch on the basic rules of searching, protecting and monetizing your patents locally and overseas.

The details of the seminar are as follow :

Date : 12 May 2017
Time : 10.00 a.m. - 12.00 noon
Venue :28th International Invention, Innovation & Technology Exhibition (ITEX) 2017, Kuala Lumpur Convention Centre (KLCC), Malaysia

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12 May, 2017

28th International Invention, Innovation & Technology Exhibition (ITEX) 2017

On 11 - 13 May 2017, Pintas Consulting Group will set up a booth at the 28th International Invention, Innovation & Technology Exhibition (ITEX) 2017 to provide Intellectual Property services for the exhibitors and visitors. The 28th ITEX 2017 aims in empowering entrepreneurs to transition from scientific discovery to commercial application. We are pleased to invite you to visit our Booth at the Exhibition 28th ITEX, Kuala Lumpur Convention Centre (KLCC), Malaysia.

The details of the Exhibition are as follow :

Date : 11-13 May 2017
Time : 9.00 a.m. to 6.00 p.m. (11-12 May 2017)
          9.00 a.m. to 2.00 p.m. (13 May 2017)
Venue : Kuala Lumpur Convention Centre (KLCC), Malaysia
Booth Location : Hall 2, booth number 2U264

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12 May, 2017

讲座会:专利法与商业法的陷阱 - 企业家务必知道的商业法律

(Seminar: Pitfalls of Patent and Commercial Law - the must know rules for every entrepreneur)

On 20th April 2017, Mr. Lok Choon Hong has been invited as one of the speakers for the 总裁微讲堂 ( organized by Edufly) held in Edufly, Wisma Naza, Pudu. The objective of the talk is to emphasize on the practical aspects of how to protect and monetize your business wealth with intellectual property.

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20 April, 2017

Annual Dinner 2017

Pintas Group celebrated the end of 2016 with an organized annual dinner held in Royal Lake Club on 22 January 2017. The night was started with an opening speech from our Director, Mr Lok Choon Hong and proceeded with a feast of a dinner. The annual dinner then went on with giving out awards for outstanding employees for their dedication and professionalism in the line of duty. The dinner finally ended in the grand conclusion of drawing the grand prize for the lucky draw event.

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22 Jan, 2017

Pintas Consulting Group Christmas party 2016

Pintas Consulting Group had a Christmas party at 30 Dec 2016. The Christmas party includes a festive lunch of pizzas and fried chickens. The party concludes with a gift exchange among staff members.

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30 12, 2016

An Introduction to Intellectual Property and Monetization

On the 12th and 19th January 2017, our director Mr Lok Choon Hong will be presenting a talk regarding about the Introduction to Intellectual Property and Monetization at the Half-day Entrepreneurship Clinic in conjunction with speakers from Ecovis.

The details of the seminar are as below :

1st Station
Title : An Introduction to Intellectual Property and Monetization
Time : 9.00 a.m. - 1.00 p.m. (Registration starts at 8.30 a.m.)
Date : 12 January 2017 (Thursday)
Venue : Cititel Mid Valley Hotel, Kuala Lumpur

2nd Station
Title : An Introduction to Intellectual Property and Monetization
Time : 9.00 a.m. - 1.00 p.m. (Registration starts at 8.30 a.m.)
Date : 19 January 2017 (Thursday)
Venue : Grandis Hotel Kota Kinabalu, Sabah

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12 & 19 Jan, 2017

Make Your Mark ! Seminar

On 25th November 2016,a talk will be given by Mr Luke, Pintas Consulting Group Penang Branch Director on the Make Your Mark! seminar. The seminar aims to set an awareness on the importance to create and protect bold ideas to fulfill your branding and communication needs.

The details of the seminar is as below :
Title : Make Your Mark !
Time : 10 a.m. to 12 p.m.
Date : 25th November 2016
Venue : ACAT Penang - Wisma Yeap Chor Ee, No 16, Pengkalan Weld & Gat Lebuh China, Georgetown, 10300 George Town, Malaysia.

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25 Nov, 2016

USTART Conference Malaysia 2016

On 22 & 23 November 2016, Pintas Consulting Group will set up a booth at the USTART CONFERENCE MALAYSIA 2016 to provide Intellectual Property services for the exhibitors and visitors. USTART CONFERENCE MALAYSIA 2016 showcases university startups, interactive panel discussions from experts in university technology transfer, and providing business networking and investor matching opportunities that will allow for a free flow exchange of best practices for research commercialization. The event aims to highlight efforts by University’s in innovating and commercializing R&D outputs through the establishment of start-ups companies and carries the theme of "Creating Economic and Social Impact through University Startups".

The details of the Conference are as follow :

Date : 22 & 23 November 2016
Time : 8.30 a.m. to 6.00 p.m.
Venue : Research Management & Innovation Complex University of Malaya ,Kuala Lumpur 50603

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22 & 23 Nov, 2016

AGRITECH Malaysia 2016

On 10th November 2016, Mr Lok Choon Hong has been invited as one of the speakers for the Malaysia International Agriculture Equipment Technology Expo 2016 (AGRITECH) held in Sabah Trade Centre. AGRITECH 2016 is an international agriculture equipment technology expo and one of the leading event of its kind in Malaysia. AGRITECH 2016 is being designed to facilitate effective interaction among several fraternities of the agriculture machinery and equipment. The show will provide a unique gateway to international and domestic manufacturers, suppliers of agriculture machinery & equipment, services, creating a unique platform to leverage the rapidly growing Malaysian market. During the AGRITECH Expo 2016, a booth will be set up by Pintas Consulting Group to provide Intellectual Property services for the exhibitors and visitors.

The details of the talk session are as follow :

Topic : Intellectual Property for Agricultural Sector
Date : 10 November 2016
Time : 2.00 p.m. to 3.00 p.m.
Venue : Sabah Trade Centre, Kota Kinabalu

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10 Nov, 2016

MBAN Summit 2016

Mr Lok Choon Hong has been invited as a moderator for this year’s upcoming Malaysian Business Angel Network(MBAN) Summit. For those who are unfamiliar, MBAN is the official trade association and governing body, targeting at existing and potential angel investors, general investing community and entrepreneurs. It serves as the platform to become the “official voice” of the Malaysian angel investor community as well as a platform for the angel investors to engage and exchange knowledge among the domestic and international angel investors. In this summit, Mr Lok Choon Hong, as a member of AIPO Angels Investors and a MBAN Treasurer will be moderating for session 2, “Asian Cross Border Investment- Opportunities & Challenges”. The details of the session 2 are as follows:

Date: 1st November 2016
Time of the session 2: 11.15am-12.00pm
Venue: Berjaya Times Square Hotel, Room/hall BRONX V & VI Audience: Speakers, moderators, existing and potential angel investors, entrepreneurs

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1 Nov, 2016

MYMex Expo

Pintas Consulting group held a booth recently at the MYMex Expo on the 20th-23rd October 2016. The expo was held at Danga Bay City Mall, Johor Bahru with an estimated 300 manufacturing corporations and SME (Small and Medium) enterprises and companies participated at the expo. MYMex (Malaysia’s Manufacturing Exhibition) is an exhibition that specializes on machine tools and metalworking, allowing both exhibitors and visitors to establish new business opportunities. Besides that, this expo serves as a platform to showcase the latest global machines, tools and products to both exhibitors and visitors.

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20 Oct, 2016

Top Glove Corporation Berhad

Mr Lok has been invited by Top Glove Corporation Berhad as a guest speaker to present an IP talk to the R&D staff as well as engineers. This is part of Top Glove’s initiative to raise awareness among the R&D staff as well as the engineers about Intellectual Property. The details of the talk are as follows: Date: 19th Oct 2016 Time: 3.00pm to 4.00pm Venue: Top Glove Corporation Berhad (HQ)

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19 Oct, 2016

An Importance Of Intellectual Property

Mr Lok Choon Hong, director of Pintas Consulting group has been invited as a guest speaker by UTM to present an hour talk to the UTM researchers. It is part of the university’s strategy to increase awareness on the importance of Intellectual Property among the UTM researchers. The talk was held on the 6th October 2016 and presented at the CICT Seminar Hall, level 4, University Technology Malaysia (UTM).
Date: 6th Oct. 2016
Venue: RED kursus at Dewan Seminar CICT, Aras 4, Universiti Teknologi Malaysia (UTM)

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6 Oct, 2016

Nitto Denko Corporation

Mr Lok Choon Hong, director of Pintas Consulting Group and a senior patent engineer, Ms Su Beng Yi has been invited to deliver a one-hour lecture with the Nitto Denko’s R & D team in Malaysia. In the lecture that Mr Lok presented, he touches on the topics on what is patent, protecting the corporation’s rights in patent, how does the patent search is conducted and any other related matters to patent. The lecture was presented at Nitto Denko’s Corporation in Shah Alam, Malaysia. Also present at the lecture is Pintas Consulting Group GIP ASEAN’s corporate advisor, Mr Higasnikawa and a representative from Nitto Denko, Japan, Ms Nonaka.

Date: 4th October 2016
Venue: Persiaran Budiman, Seksyen 23, 40300 Shah Alam, Selangor
Audience: R&D team

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4 Oct, 2016

SHIMANO (Singapore) PTE. LTD .- 2nd Session

Mr Lok has been invited to be the moderator for this workshop. This workshop aims to give insight on freedom to operate in patent matters. The workshop is to be held at Shimano Singapore Pte Ltd. The workshop is schedule to be held on Time:8.30am to 12.30pm Date: 30th September(Friday)

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30 Sept, 2016

Crescendo International College (Johor Malaysia)

It is part of the initiative by the university college to raise awareness among the students regarding Intellectual Property. The details of the talk are as follows: Title: Introduction to Intellectual Property: Protection and Monetization Date: 29th September 2016 Time: 10am to 11am Venue: Lecture hall Audience: 160 students (Diploma in Business + Bachelor of Laws students)

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29 Sept, 2016

Southern University College

Title: Introduction to Intellectual Property: Protection and Monetization Date: 29th September 2016 Time: 2.30-3.30pm Venue: Lecture Hall Audience: All faculties

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29 Sept, 2016

Introduction To Intellectual Property

Mr Lok has been invited as the guest speaker at the Penang Science Cluster as part of the initiative of the science center to raise awareness about intellectual property, specially to among the technology savvy group of people. The details of the talk are as follow: Title: Introduction To Intellectual Property Venue: Penang Science Cafe @Heritage (Main Centre) Wisma Yeap Chor Ee 37, Gat Lebuh Cina 10200 Penang. Time: 10am to 12pm

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24 Sept, 2016

SHIMANO (Singapore) PTE. LTD .- 1st Session

For the first session, Mr.Lok will giving a speech which is introduction on various type of patent search, the available pt databases, search techniques, and some case study/practice.
Time: 30 August (Tuesday)
Date: 08.30am - 12.30pm

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30 Aug, 2016

27th International Invention & Innovation Exhibition

Protect and Monetize Your Million Dollars Innovations and Brands Through Patents, Trademarks, Industrial Designs and Copyrights

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12 May, 2016

Seminar talk for Hai-O

Mr.Lok had been invited to Hai-O by giving a seminar talk from internal training. (Briefly giving some introduction of what is IP and Trademark law to Hai-O)...

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31 Apr, 2016

Events: NTUC IP Training

Our Director, Mr Lok Choon Hong was invited as a speaker in an IP Training Talk hosted by NTUC which was a 3 hour duration on the 31st March 2016...

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31 Mar, 2016

Events: FingerTec IP Training

Our Pintas IP Director, Mr Lok Choon Hong, was invited as a speaker for an IP training. This training was hosted by Fingertech Worldwide Sdn Bhd and the training session is for a duration of 2 hours...

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08 Mar, 2016

Events: NTUC – Young Engineers Leadership Program

Our Director, Mr Lok Choon Hong was invited as a speaker for a seminar called Young Engineers Leadership Program on the 25th February 2016 in Singapore. This seminar was organized by NTUC and was...

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26 Feb, 2016

Events: APM Automotive Holdings Sdn Bhd IP Seminar

Our Director, Mr Lok Choon Hong provided an intellectual property training to the staffs of APM Automotive Holdings Berhad at their office in Port Klang. The training was held on 1st February 2016 and lasted for a duration of 4 hours....

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24 Feb, 2016
Blog Promotions Newsletters Articles

Samsung has filed a patent for environmental sensors according to the Patent Office of South Korea. The sensors, as claimed by a report from GSMArena, will detect the amount of particles as well as the change of resistance, hence providing data regarding the air quality. The sensor is supposed to be embedded in smartphones, tablets and smartwatches. However, it is still not known yet how technology will work since it is still in the patent stage.

There is no speculation if this technology will be commercialized and sent for mass production. The sensors will not take the screen space as it would be built into the display.

In East Asia, the number of waste from discarded electronic gadgets and electrical appliances has reached an alarming state, posing a growing threat to health and environment. Despite the ugly scene, there is still no proposal for safe disposal of these discarded gadgets. Among all nations, China’s electronic waste was roaring highest according to a study by United Nations University.

When it comes to sensors, there is a trend of increasing demand for fingerprint sensors to smartphones. The trend is anticipated to create over billion units of fingerprint sensor-enabled smartphones to be shipped around the world. Within this spectrum, Samsung will be the forerunner where it has contributed up to 12 percent of the market share.

Source: Samsung files a patent for environmental sensors to provide air quality information

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1920年,达斯勒家族 (Dassler)兄弟檔魯道夫 (Rudolf)與艾迪(Adi)共同經营达斯勒(Dassler)制鞋厂,哥哥魯道夫负责行銷、弟弟艾迪负责設計研发,兩者相辅相成、原本也相安无事,但后來兄弟因理念不同而反目。

1940年代,弟弟以自己的名字Adi將公司改名為Adidas,因此种下分裂的種子。哥哥忿恨难消,也不甘示弱的在1948年自創Puma品牌,與弟弟打對台。從此兩家運動品牌水火不容,儘管公司總部都位於德國的Herzogenaurach小鎮,却从不互想往來。

如今,达斯勒兄弟早己不在人世,他們一手創立的品牌Adidas和Puma也都在80年代末期易手转卖,目前以集团化方式经营。至古以来Adidas和Puma这两家公司便一直势同水火,竟争不断。最近,Adidas和PUMA又因一项运动鞋专利大动干戈。

这次的专利纷争是因为Adidas和Puma 都纷纷与德国化学用品公司巴斯夫(BASF)合作一起开发了新型的弹性材料。作为德国最大的化工公司,BASF研发了一种发泡微球(Infinergy)的材料。这种材料相较于传统的鞋底材料更有弹性,更轻质以及更耐久。而这些特性,使得Infinergy非常适合作为跑鞋的材料。

BASF的Infinergy材料自然引起了Adidas和Puma的注意。在2011年BASF与Adidas签署了一分关于这种材料的独家使用协定。Adidas得以发布以这种材料制成了Boost系列跑鞋。因此Puma被迫寻找新的合作者。在2014年Puma与美国公司亨斯曼(Hunstman Corp)合作,并在同年发布了“NRGY"系列产品的跑鞋。这一系列的鞋款价格都低于"Boost" 系列跑鞋。

因此Adidas在2016年向德国杜塞尔多夫当地法庭提出申请要求“NRGY"系列产品立刻停止销售。在2017 年4月19日法庭驳回了Adidas阻止Puma继续出售新的“NRGY" 系列跑鞋的请求。法院判决的详细内容并未公开,但Adidas表示他们会继续上诉。虽然如此,PUMA的“NRGY”销售也因为诉讼的影响而出师不利。

在这次的专利纠纷当中,我们可以知道在竞争激烈的运动鞋市场上,运动跑鞋的专利启发是决定消费者是否会购买商家产品的重要因素之一。各大商家为了让自己的产品,能在这大环境内竞争生存也纷纷加强研发能力,通过专利等知识产权保持自己技术上的竞争优势及市场佔有额。

在这无边界的电子商务世界里,科技的发达让消费者们能够轻易的通过各种电子商务网购平台如Amazon、lazada、淘宝与天猫等购买到来自中国、越南等国家价廉物美的商品。因此,中小型企业若想要在这竞争激烈的环境下生存,唯有通过创新来提高其产品的竞争能力以及专利、商标等知识产权来保护市场占有额及盈利。为此我国的中小企业须拥抱知识产权来扩展事业的版图,反之企业将会被电子商务的潮流而淘汰。



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