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PINTAS is a company specializing in the creation, protection and globalization of intellectual property rights in Asean countries and beyond. PINTAS stands for Protection of Intellectual Assets.
Our company's single-minded mission is to help you realize the value of your intellectual assets in the most effective and efficient ways.
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IP PROTECTION
IP MONETIZATION
GLOBALIZE YOUR INTELLECTUAL PROPERTY PROTECTION
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Content / 大纲：
IP strategies for internet entrepreneurs / 適用於互聯網企業家的知識產權策略
Protect the contents of your website with proper IP strategy / 使用適當的知識產權策略保護網站內容
Avoiding infringing third parties in digital world / 避免在數碼世界中侵犯第三方
Time / 时间：1 PM - 5 PM
Date / 日期：Kuala Lumpur (29/11/2018) Johor Bahru (6/12/2018) Penang (21/12/2018)
Register NOW!
For Enquiries:
Tel: +6016-285 5770
Email: iptech@ipowner.org
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We would like to inform your good office that our company will be closed in conjunction with the celebration of the coming Deepavali as on 6th November 2018 (Tuesday).
We will resume to work on 7th November 2018 (Wednesday). Kindly mark your records accordingly.
On this day, your e-mails will be received safely yet will not be answered.
During the holidays, our facsimile machines will keep operative and receive incoming messages. However, should there be any urgent cases and need our immediate action, please let us have your instructions ahead of the holidays.
We apologize for the inconvenience caused.
Your kind attention and cooperation in this matter would be greatly appreciated.
We take this opportunity to wish you Happy Deepavali.
Thank you.
Best Wishes,
Pintas Consulting Group
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We thank you for your continued support & wish you Happy Mid Autumn Festival 2018.
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Time / 时间：2 PM - 6 PM
Date / 日期：
1. Kuala Lumpur （12/07/2018）
2. Penang （19/07/2018）
3. Johor Bahru （26/07/2018）
Register NOW!
For Enquiries:
Tel: +6016-285 5770
Email: iptech@ipowner.org
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HOLIDAY NOTICE & OFFICE CLOSURE
Dear Valued Colleagues / Clients / Vendors
We would like to inform your good office that our company will be closed in conjunction with celebration of the coming National Holiday - Hari Raya Holiday as from 15 June 2018 - 17 June 2018 (Friday to Sunday). We will resume to work on 18 June 2018 (Monday).
Kindly mark your records accordingly. On these days, your e-mails will be received safely yet will not be answered.
During the holidays, our facsimile machines will keep operative and receive incoming messages. However, should there be any urgent cases and need our immediate action, please let us have your instructions ahead of the holidays.
We apologize for the inconvenience caused. Your kind attention and cooperation in this matter would be greatly appreciated.
We take this opportunity to wish you Selamat Hari Raya Aidilfitri Maaf Zahir & Batin
Thank you.
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Patent : Dyson's Road To Success
专利：戴森的第一桶金
Speaker : Mr. Lok Choon Hong - Director of PINTAS IP GROUP
Date :
19 April 2018 (KL)
26 April 2018 (Penang)
3 May 2018 (Johor Bahru)
Time : 2p.m. to 6p.m.
Fee : RM50.00
RSVP :
Registration Form - https://goo.gl/forms/gbLX1Ir7YVNyxxBG3
Whatsapp - +6016-2855770 or +6012-7975077
Email - iptech@ipowner.org
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Pintas IP Group held its annual dinner for the year 2018 on 10th February 2018.
The event started off with an opening speech from our director Mr. Lok Choon Hong and proceeded with a feast of a dinner.
The annual dinner then went on with giving out awards for outstanding employees for their dedication and professionalism in the line of duty.
The dinner finally ended in the grand conclusion of drawing the grand prize for the lucky draw event.
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We thank you for your continued support & wish you a very happy, healthy & prosperous Chinese New Year 2018.
Gong Xi Fa Cai,新年快乐
Please be informed that our office will be closed on 16 February 2018 (Friday) for Chinese New Year holiday. We will resume work on 19 February 2018(Monday). For any inconvenience this may cause, we apologize and appreciate your kind understanding.
Thank you and have a nice day.
Best Wishes,
The Management and Staffs of Pintas IP Group
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On 13 February 2018, our director Mr Lok Choon Hong will be presenting a talk with topic named " IP Protection & Management " at International Islamic University Malaysia. The talk will focus on how to monetize your invention through protecting innovation with the right intellectual property. The talk will also touch on the basic rules of searching, protecting and monetizing your intellectual property locally and overseas.
The details of the seminar are as follow :
Title : IP Protection & Management - What Every Researcher Should Know About Intellectual Property Management
Date : 13 February 2018, Wednesday
Time : 9.30 a.m. - 12.00 noon Venue : International Islamic University Malaysia (IIUM)
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Season Greetings & Happy New Year 2018.
We thank you for your continued support & wish you a very happy, healthy & prosperous year 2018.
Please be informed that our office will be closed on 25 December 2017 (Monday) for Christmas and 1 January 2018 (Monday) for the New Year holiday. For any inconvenience this may cause, we apologize and appreciate your kind understanding.
Thank you.
Best Wishes,
The Management and Staffs of Pintas IP Group
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Intellectual Property Technology Sdn Bhd will be conducting a public seminar in the topic of trademark, e-commerce and social media advertising. Come and learn how to utilize trademark to grow your business for business expansion, how to transform from traditional style business into the digital platform and how to empower the use of social media to advertise your business.
This public seminar is a HRDF claimable course co-organized with Pintas IP Group, JIOS Academy and Dragonfly Media Sdn Bhd with the support from the Association of Intellectual Property Entreprenuers and Organizations Malaysia (AIPO) and the Small and Medium Entreprises Association (SAMENTA).
The details of the seminar are as follow :
Date : 12th October 2017 (Kuala Lumpur)
Time : 9.00 a.m. - 1.00 p.m.
Venue : 501,5 Floor,Block A,Pusat Perdagangan Phileo Damansara 1,Off Jalan Damansara,46350 Petaling Jaya,Selangor,Malaysia.
Date : 1st November 2017 (Johor Bahru)
Time : 9.00 a.m. - 1.00 p.m.
Venue : Suite 21.03,21 Floor,Menara Zurich,15,Jalan Dato Abdullah Tahir,Taman Abad,80300,Johor Bharu,Malaysia.
Date : 27th November 2017 (Penang)
Time : 9.00 a.m. - 1.00 p.m.
Venue : 75-2,Bayan Bay,Block B,Persiaran Bayan Indah,Bayan Lepas,Penang,Malaysia.
For more information, please refer to the brochure or feel free to call:
Miss Lim: +6012-7975077
Mr Jervis: +6012-3552288
Reserve your seats early before 20th November 2017 for an early bird price!!!
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On 1 November 2017, Intellectual Property Technology Sdn Bhd has conducted a public seminar on the topic of trademark, e-commerce and social media advertising. Knowledge on how to utilize trademark to grow your business for business expansion, how to transform from traditional style business into the digital platform and how to empower the use of social media to advertise your business were shared in the seminar. This public seminar is a HRDF claimable course co-organized with Pintas IP Group, JIOS Academy and Dragonfly Media Sdn Bhd with the support from the Association of Intellectual Property Entreprenuers and Organizations Malaysia (AIPO) and the Small and Medium Entreprises Association (SAMENTA).
The details of the seminar are as follow :
Date : 1st November 2017 (Johor Bahru)
Time : 9.00 a.m. - 1.00 p.m.
Venue : Suite 21.03,21 Floor,Menara Zurich,15,Jalan Dato Abdullah Tahir,Taman Abad,80300,Johor Bharu,Malaysia.
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On 12 October 2017, Intellectual Property Technology Sdn Bhd has conducted a public seminar on the topic of trademark, e-commerce and social media advertising. Knowledge on how to utilize trademark to grow your business for business expansion, how to transform from traditional style business into the digital platform and how to empower the use of social media to advertise your business were shared in the seminar. This public seminar is a HRDF claimable course co-organized with Pintas IP Group, JIOS Academy and Dragonfly Media Sdn Bhd with the support from the Association of Intellectual Property Entreprenuers and Organizations Malaysia (AIPO) and the Small and Medium Entreprises Association (SAMENTA).
The details of the seminar are as follow :
Date : 12th October 2017 (Kuala Lumpur)
Time : 9.00 a.m. - 2.00 p.m.
Venue : 501,5 Floor,Block A,Pusat Perdagangan Phileo Damansara 1,Off Jalan Damansara,46350 Petaling Jaya,Selangor,Malaysia.
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The Pintas IP Group team participated in The Malaysian Entreprenuers Festival SME Tech Summit 2017 on 11th October 2017 at the Sime Darby Convention Centre. The event was aimed to bring businesses to make the steps forward by embracing digital platforms and experience innovative changes that will give them a leverage in being competitive in each respective industries.
The details of the exhibition are as follow :
Date: 11th October 2017 (Wednesday)
Time: 8:30am - 5:00pm
Venue : Sime Darby Convention Centre, Grand Ballroom
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On 26 September 2017, Mr. Lok Choon Hong has been invited as one of the speakers for The Mineral Symposium (SIMPOMIN) and Persidangan JMG 2017 held at Casuarina Meru Hotel, Ipoh, Perak. The event theme is "Sustainable Development & Management of Mineral Resources". An Introduction to the protection and monetisation of intellectual property right on mineral industry's perspective will be present by Mr. Lok. The talk focused on how intellectual property protects innovation and new ideas in businesses, educate the value of intellectual property and how to create effective barrier of entry through intellectual property. The talk also touched on the basic rules of searching, protecting and monetizing your intellectual property locally and overseas.
The details of the seminar are as follow :
Date : 26 September 2017, (Tuesday)
Time : 11 a.m. - 11.40 a.m.
Venue : Casuarina Meru Hotel, Ipoh, Perak.
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On 14 - 17 June 2017, Pintas IP Group will set up a booth at the Selangor International Expo 2017, to provide Intellectual Property services for the exhibitors and visitors. The Selangor International Expo 2017 is an annual international trade fair for businesses and investments that takes place in Selangor, the flagship business state of Malaysia. We are pleased to invite you to visit our Booth at the exhibition located at Setia City Convention Centre (SCCC).
The details of the exhibition are as follow :
Date : 14-17 September 2017
Time : 10.00 a.m. to 6.00 p.m.
Venue : Setia City Convention Centre (SCCC)
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On 19 August 2017, our director Mr Lok Choon Hong will be presenting a talk with topic named "榴莲业者应关注与保护的知识产权" at the International Durian Conference 2017. A working knowledge of intellectual property is important for every entrepreneurs. The talk will focus on how intellectual property protects innovation and new ideas in businesses, educate the value of intellectual property and how to create effective barrier of entry through intellectual property. The talk will also touch on the basic rules of searching, protecting and monetizing your intellectual property locally and overseas.
The details of the exhibition are as follow :
Date : 19 August 2017, Saturday
Time : 2.00 p.m. - 3.00 p.m.
Venue : Hall 2, Melaka International Trade Centre
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On the 11th August 2017, IP TECH Sdn Bhd conducted an in-house Patent training course for Datasonic Smart Solutions Sdn Bhd titled "Intellectual Property Protection & Management" in Putrajaya. Our Director cum speaker, Mr Lok Choon Hong conducted the training to provide knowledge on the fundamentals of IP as well as patent workshops.
The details of the seminar are as follow :
Date : 11th August 2017 (Friday)
Time : 9.00 a.m. to 6.00 p.m.
Venue : Datasonic Technologies Sdn Bhd
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An in-house patent training course was conducted by Intellectual Property Technology Sdn Bhd with the speaker, Mr Lok Choon Hong at Daikin Malaysia Sdn Bhd. The training course "Strategic Corporate IP Management" was aimed to provide awareness on the importance of Intellectual Property and also to provide knowledge to R&D engineers to know how to conduct patent searches for their inventions and for the R&D managers to be better equipped to handle IP managements.
The details of the seminar are as follow :
Date : 3rd August 2017 (Thursday)
Time : 9.00 a.m. to 6.00 p.m.
Venue : Daikin Malaysia Sdn Bhd
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An in-house patent training course was conducted by Intellectual Property Technology Sdn Bhd with the speaker, Mr Lok Choon Hong at the Inari Semiconductor Labs Sdn Bhd. The training course "Intellectual Property Protection & Management" was aimed to provide awareness on the importance of Intellectual Property and also to provide knowledge to R&D engineers to know how to conduct patent searches for their inventions and for the R&D managers to be better equipped to handle IP managements.
The details of the seminar are as follow :
Date : 21st July 2017 (Friday)
Time : 9.00 a.m. to 6.00 p.m.
Venue : The Inari Semiconductor Labs Sdn Bhd, Malaysia
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On 24 - 27 May 2017, Pintas Consulting Group will set up a booth at the METALTECH 2017 to provide Intellectual Property services for the exhibitors and visitors. Featuring over 3,000 cutting-edge technologies from 9 specialised profiles, METALTECH is Malaysia’s flagship event for the metalworking and machine tool industries. The exhibition has attracted market-leaders from over 40 countries, showcasing cutting-edge technologies in industries as wide as aerospace, automotives, marine/offshore, energy, electrical/electronics and medical amongst many others. We are pleased to invite you to visit our Booth at the METALTECH Exhibition 2017, Putra World Trade Centre (PWTC), Malaysia.
The details of the exhibition are as follow :
Date : 24 - 27 May 2017
Time : 10.00 a.m. to 6.00 p.m. (24 - 26 May 2017)
10.00 a.m. to 5.00 p.m. (27 May 2017)
Venue : Putra World Trade Centre (PWTC), Malaysia
Booth Location : Level 4, booth number 4223
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On 12 May 2017, our director Mr Lok Choon Hong will be presenting a talk with topic named "PatentProofing Your Innovation & Invention" at 28th International Invention, Innovation & Technology Exhibition (ITEX) 2017. A working knowledge of patent is important for every entrepreneurs. The talk will focus on how patents protects innovation and new ideas in businesses, teach the value of patents and how to create effective barrier of entry through patents. The talk will also touch on the basic rules of searching, protecting and monetizing your patents locally and overseas.
The details of the seminar are as follow :
Date : 12 May 2017
Time : 10.00 a.m. - 12.00 noon
Venue :28th International Invention, Innovation & Technology Exhibition (ITEX) 2017, Kuala Lumpur Convention Centre (KLCC), Malaysia
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On 11 - 13 May 2017, Pintas Consulting Group will set up a booth at the 28th International Invention, Innovation & Technology Exhibition (ITEX) 2017 to provide Intellectual Property services for the exhibitors and visitors.
The 28th ITEX 2017 aims in empowering entrepreneurs to transition from scientific discovery to commercial application.
We are pleased to invite you to visit our Booth at the Exhibition 28th ITEX, Kuala Lumpur Convention Centre (KLCC), Malaysia.
The details of the Exhibition are as follow :
Date : 11-13 May 2017
Time : 9.00 a.m. to 6.00 p.m. (11-12 May 2017)
9.00 a.m. to 2.00 p.m. (13 May 2017)
Venue : Kuala Lumpur Convention Centre (KLCC), Malaysia
Booth Location : Hall 2, booth number 2U264
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On 20th April 2017, Mr. Lok Choon Hong has been invited as one of the speakers for the 总裁微讲堂 ( organized by Edufly) held in Edufly, Wisma Naza, Pudu. The objective of the talk is to emphasize on the practical aspects of how to protect and monetize your business wealth with intellectual property.
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Pintas Consulting Group had a lion dance on 3 Feb 2017
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Pintas Group celebrated the end of 2016 with an organized annual dinner held in Royal Lake Club on 22 January 2017. The night was started with an opening speech from our Director, Mr Lok Choon Hong and proceeded with a feast of a dinner. The annual dinner then went on with giving out awards for outstanding employees for their dedication and professionalism in the line of duty. The dinner finally ended in the grand conclusion of drawing the grand prize for the lucky draw event.
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Pintas Consulting Group had a Christmas party at 30 Dec 2016. The Christmas party includes a festive lunch of pizzas and fried chickens. The party concludes with a gift exchange among staff members.
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We thank you for your continued support & wish you a very happy, healthy & prosperous Chinese New Year 2017.
On the 12th and 19th January 2017, our director Mr Lok Choon Hong will be presenting a talk regarding about the Introduction to Intellectual Property and Monetization at the Half-day Entrepreneurship Clinic in conjunction with speakers from Ecovis.
The details of the seminar are as below :
1st Station
Title : An Introduction to Intellectual Property and Monetization
Time : 9.00 a.m. - 1.00 p.m. (Registration starts at 8.30 a.m.)
Date : 12 January 2017 (Thursday)
Venue : Cititel Mid Valley Hotel, Kuala Lumpur
2nd Station
Title : An Introduction to Intellectual Property and Monetization
Time : 9.00 a.m. - 1.00 p.m. (Registration starts at 8.30 a.m.)
Date : 19 January 2017 (Thursday)
Venue : Grandis Hotel Kota Kinabalu, Sabah
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We thank you for your continued support & wish you a very happy, healthy & prosperous year 2017.
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On 25th November 2016,a talk will be given by Mr Luke, Pintas Consulting Group Penang Branch Director on the Make Your Mark! seminar. The seminar aims to set an awareness on the importance to create and protect bold ideas to fulfill your branding and communication needs.
The details of the seminar is as below :
Title : Make Your Mark !
Time : 10 a.m. to 12 p.m.
Date : 25th November 2016
Venue : ACAT Penang - Wisma Yeap Chor Ee, No 16, Pengkalan Weld & Gat Lebuh China, Georgetown, 10300 George Town, Malaysia.
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On 22 & 23 November 2016, Pintas Consulting Group will set up a booth at the USTART CONFERENCE MALAYSIA 2016 to provide Intellectual Property services for the exhibitors and visitors. USTART CONFERENCE MALAYSIA 2016 showcases university startups, interactive panel discussions from experts in university technology transfer, and providing business networking and investor matching opportunities that will allow for a free flow exchange of best practices for research commercialization. The event aims to highlight efforts by University’s in innovating and commercializing R&D outputs through the establishment of start-ups companies and carries the theme of "Creating Economic and Social Impact through University Startups".
The details of the Conference are as follow :
Date : 22 & 23 November 2016
Time : 8.30 a.m. to 6.00 p.m.
Venue : Research Management & Innovation Complex University of Malaya ,Kuala Lumpur 50603
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On 10th November 2016, Mr Lok Choon Hong has been invited as one of the speakers for the Malaysia International Agriculture Equipment Technology Expo 2016 (AGRITECH) held in Sabah Trade Centre. AGRITECH 2016 is an international agriculture equipment technology expo and one of the leading event of its kind in Malaysia. AGRITECH 2016 is being designed to facilitate effective interaction among several fraternities of the agriculture machinery and equipment. The show will provide a unique gateway to international and domestic manufacturers, suppliers of agriculture machinery & equipment, services, creating a unique platform to leverage the rapidly growing Malaysian market. During the AGRITECH Expo 2016, a booth will be set up by Pintas Consulting Group to provide Intellectual Property services for the exhibitors and visitors.
The details of the talk session are as follow :
Topic : Intellectual Property for Agricultural Sector
Date : 10 November 2016
Time : 2.00 p.m. to 3.00 p.m.
Venue : Sabah Trade Centre, Kota Kinabalu
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Mr Lok Choon Hong has been invited as a moderator for this year’s upcoming Malaysian Business Angel Network(MBAN) Summit. For those who are unfamiliar, MBAN is the official trade association and governing body, targeting at existing and potential angel investors, general investing community and entrepreneurs. It serves as the platform to become the “official voice” of the Malaysian angel investor community as well as a platform for the angel investors to engage and exchange knowledge among the domestic and international angel investors. In this summit, Mr Lok Choon Hong, as a member of AIPO Angels Investors and a MBAN Treasurer will be moderating for session 2, “Asian Cross Border Investment- Opportunities & Challenges”. The details of the session 2 are as follows:
Date: 1st November 2016
Time of the session 2: 11.15am-12.00pm
Venue: Berjaya Times Square Hotel, Room/hall BRONX V & VI Audience: Speakers, moderators, existing and potential angel investors, entrepreneurs
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Pintas Consulting group held a booth recently at the MYMex Expo on the 20th-23rd October 2016. The expo was held at Danga Bay City Mall, Johor Bahru with an estimated 300 manufacturing corporations and SME (Small and Medium) enterprises and companies participated at the expo. MYMex (Malaysia’s Manufacturing Exhibition) is an exhibition that specializes on machine tools and metalworking, allowing both exhibitors and visitors to establish new business opportunities. Besides that, this expo serves as a platform to showcase the latest global machines, tools and products to both exhibitors and visitors.
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Mr Lok has been invited by Top Glove Corporation Berhad as a guest speaker to present an IP talk to the R&D staff as well as engineers. This is part of Top Glove’s initiative to raise awareness among the R&D staff as well as the engineers about Intellectual Property. The details of the talk are as follows: Date: 19th Oct 2016 Time: 3.00pm to 4.00pm Venue: Top Glove Corporation Berhad (HQ)
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Mr Lok Choon Hong, director of Pintas Consulting group has been invited as a guest speaker by UTM to present an hour talk to the UTM researchers. It is part of the university’s strategy to increase awareness on the importance of Intellectual Property among the UTM researchers. The talk was held on the 6th October 2016 and presented at the CICT Seminar Hall, level 4, University Technology Malaysia (UTM).
Date: 6th Oct. 2016
Venue: RED kursus at Dewan Seminar CICT, Aras 4, Universiti Teknologi Malaysia (UTM)
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Mr Lok Choon Hong, director of Pintas Consulting Group and a senior patent engineer, Ms Su Beng Yi has been invited to deliver a one-hour lecture with the Nitto Denko’s R & D team in Malaysia. In the lecture that Mr Lok presented, he touches on the topics on what is patent, protecting the corporation’s rights in patent, how does the patent search is conducted and any other related matters to patent. The lecture was presented at Nitto Denko’s Corporation in Shah Alam, Malaysia. Also present at the lecture is Pintas Consulting Group GIP ASEAN’s corporate advisor, Mr Higasnikawa and a representative from Nitto Denko, Japan, Ms Nonaka.
Date: 4th October 2016
Venue: Persiaran Budiman, Seksyen 23, 40300 Shah Alam, Selangor
Audience: R&D team
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Mr Lok has been invited to be the moderator for this workshop. This workshop aims to give insight on freedom to operate in patent matters. The workshop is to be held at Shimano Singapore Pte Ltd. The workshop is schedule to be held on Time:8.30am to 12.30pm Date: 30th September(Friday)
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It is part of the initiative by the university college to raise awareness among the students regarding Intellectual Property. The details of the talk are as follows: Title: Introduction to Intellectual Property: Protection and Monetization Date: 29th September 2016 Time: 10am to 11am Venue: Lecture hall Audience: 160 students (Diploma in Business + Bachelor of Laws students)
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Title: Introduction to Intellectual Property: Protection and Monetization Date: 29th September 2016 Time: 2.30-3.30pm Venue: Lecture Hall Audience: All faculties
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Mr Lok has been invited as the guest speaker at the Penang Science Cluster as part of the initiative of the science center to raise awareness about intellectual property, specially to among the technology savvy group of people. The details of the talk are as follow: Title: Introduction To Intellectual Property Venue: Penang Science Cafe @Heritage (Main Centre) Wisma Yeap Chor Ee 37, Gat Lebuh Cina 10200 Penang. Time: 10am to 12pm
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For the first session, Mr.Lok will giving a speech which is introduction on various type of patent search, the available pt databases, search techniques, and some case study/practice.
Time: 30 August (Tuesday)
Date: 08.30am - 12.30pm
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Learn how not to lose your trademark in key markets:
Lessons from IKEA Indonesia's trademark dilemma
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Protect and Monetize Your Million Dollars Innovations and Brands Through Patents, Trademarks, Industrial Designs and Copyrights
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Mr.Lok had been invited to Hai-O by giving a seminar talk from internal training. (Briefly giving some introduction of what is IP and Trademark law to Hai-O)...
Our Director, Mr Lok Choon Hong was invited as a speaker in an IP Training Talk hosted by NTUC which was a 3 hour duration on the 31st March 2016...
Our Pintas IP Director, Mr Lok Choon Hong, was invited as a speaker for an IP training. This training was hosted by Fingertech Worldwide Sdn Bhd and the training session is for a duration of 2 hours...
Our Director, Mr Lok Choon Hong was invited as a speaker for a seminar called Young Engineers Leadership Program on the 25th February 2016 in Singapore. This seminar was organized by NTUC and was...
Our Director, Mr Lok Choon Hong provided an intellectual property training to the staffs of APM Automotive Holdings Berhad at their office in Port Klang. The training was held on 1st February 2016 and lasted for a duration of 4 hours....
One of the biggest concerns amongst business owners is the protection of their products and their ideas. For those based here, U.S. patents and trademarks are a great start to adding some legal security to intellectual property, but these do little to protect products in other countries.
The matter of IP protection is a common topic of discussion when manufacturing in China. This is why obtaining patents or trademarks in China is recommended if plans to manufacture there are in your present or future.
The China IP system has been evolving rapidly. While early on, protection and enforcement was lacking, today there is much more security. As China works to continue to evolve its economy and become more innovative, an understanding of the importance of respecting IP rights has become much more apparent. The country’s government knows that in order to reach the economic status it desires, it needs to instill trust within the manufacturing industry.
Changes to China’s IP laws have already been made in an effort to better protect businesses and IP protection has enrooted into most local business sectors.
Under the 13th Five Year Plan for the Protection and Enforcement of Intellectual Property, the Chinese government has been actively enforcing patent law. Main objectives of the plan include: to promote IP creation and utilization; to strengthen IP protection and management; and to expand international IP cooperation. Since the plan was implemented, there has been a lot of progress. As China’s social sophistication continues to grow, government enforcement will further strengthen, and information regarding IP protection will become even more transparent.
It’s not the same China that it used to be. Still, just like anywhere, there will always be a handful of people that don’t play by the rules, but today most do — the long-term consequences are too great for them to not. It just so happens that the number of factories is magnified in China. However, it is important to obtain patents for products in order to have legal protection and legal grounds if anything were to come up. Additionally, a local presence to monitor your subcontractors routinely is helpful.
China has three main types of patents: Invention, utility model, and design
Invention patents are granted for new technical solutions or improvements to a product or process. They have the strongest and longest protection of up to 20 years if renewed each year. However, since invention patents require international search and examination, they take the longest to obtain, often between two to five years.
Utility model patents apply to new technical solutions or improvements relating to the shape or structure of a physical product; processes are not included. While formal examination is still required, processing time is usually within a year since utility model patents are not as innovative as invention patents. Protection is up to just 10 years, though still renewable each year.
A design patent protects the external appearance of the product only. All technical aspects are excluded. A design patent is renewable upon the end of each year from submission date for application, for up to 10 years. These are usually granted within a year.
Trademark registration is also available. It requires an in-depth examination from China government offices. A trademark must have exclusive nature. It cannot be identical, similar, defaming, or coherent to existing names, symbols, slogans, or signs. Due to the nature of examination, it usually takes 12-18 months of processing time in China to get a trademark registered if everything goes well. A trademark, like a patent, also has right of priority following WTO convention. The registration is usually valid for 10 years.
It is important to note that there are special rules and regulations when trying to protect IP in multiple countries via patents and trademarks, the U.S. and China, for example. Look into these and make a plan before taking action so that you don’t end up getting locked out of legal IP protection in one place or another.
China is changing. If you exercise due diligence and choose a factory that has been vetted and has a good track record, odds are your product will be as safe in China as it is anywhere else. Especially with a patent or two to back you up.
source : https://www.bizjournals.com/seattle/news/2018/09/04/is-your-ip-protected-in-china.html?ana=ebi5
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专题（二）上：谷歌（Google）成功背后重要功臣，专利！
谷歌(Google) 今时今日成功突围而出地成为全球最大的搜索引擎公司以及手机操作系统，安卓（Android）的龙头老大，专利可说是最大推手。本文会以专利角度探讨谷歌的成功史。谷歌的成功间接性提升创办人的身价。2017年，谷歌创办人，拉里•佩奇（Larry Page）与谢尔盖•布林（Sergey Brin）分别入榜《福布斯全球科技界100富豪榜》第六与第七，前者净财富439亿美元后者则427亿美元。
每一个企业对于专利的意义与理解都不一样，它对谷歌而言是攻防兼备的武器。谷歌知道它需要庞大的专利武器库，因为有专利与知识产权的保护，竞争对手才会因忌惮反击而不敢抄袭谷歌的核心技术，也可防止对手提起专利诉讼，同时把专利与其他知识产权等资产转化为企业盈利。谷歌利用知识产权与专利保卫竞争优势暨市场占有额同时，为自己建造又高又强的长城（专利），才能造就如今稳如泰山的企业。
谷歌专利史
1996年，就读加州斯坦福大学理学博士的拉里•佩奇与谢尔盖•布林在学校研究一项关于搜索引擎的研究项目。这个引擎首先为斯坦福大学内部的学生、教师和管理人员使用，并且迅速流行起来，大学的技术认证中心也为这项技术申请专利。1998年两位创办人创建了谷歌公司，而当时其公司仅提供使用PageRank的搜索引擎服务。2001年，谷歌的网页评级机制PageRank被授予了美国专利。专利正式地被颁发给斯坦福大学，拉里•佩奇作为发明人列于其中。同时，谷歌也获得了PageRank的专利权。
PageRank，又称网页排名、谷歌左侧排名，是一种由搜索引擎根据网页之间相互的超链接计算的技術，而作为网页排名的要素之一。此引擎的精确度胜于当时的基本搜索技术，因此用户能通过搜索关键词等操作较为轻松地获取信息。
谷歌搜索引擎的项目首先吸引了Sun Microsystems的联合创始人安迪•贝托尔斯海姆的关注，并且获得十万美元的投资。随后，凭着专利的保护，谷歌在激烈的市场竞争中赢得和保持优势，公司也随着迅速地成长。在2004年8月19日进行了首次公开募股。IPO后，谷歌公司的市值迅速上涨到超过230亿美元。同时，许多谷歌公司的雇员也因此瞬间变成百万富翁。
专利转换盈利
谷歌的经营团队一直以来都很重视技术发展，专注于改善搜寻引擎（PageRank）的品质，所以获得了众多广告客户的青睐，并获取巨大的广告利润，这就是专利的力量。2002年，谷歌推出了其广告词（AdWords）计划。根据这个计划，广告商可以通过竞价获得某些关键词的权利。谷歌在搜索结果中出售广告，以及拍卖广告放置的版面提高收入，光是 2015 年，广告业务就佔了 Alphabet （母公司）的营收將近 9 成，约为 675 億美金。谷歌的主要搜索引擎广告词专利如下：
除了专利，谷歌也拥有重要的商标资产如:-
根据2011年统计， 谷歌的商标价值是443亿美元，是世界最值钱的商标之一。当然谷歌的软件也是受到版权法律的严密保护。谷歌的核心技术与创新的商业模式是通过专利、商标以及版权等知识产权层层的保护，才有今天的辉煌成就。
谷歌趁着互联网的崛起，开发PageRank的核心技术通过创新的商业模式，把网络浏览交通量转化为网上广告收入。知识产权就是谷歌技术与商业模式创新的保护符。
谷歌所拥有的无形资产不但能牢牢的保障它的核心技术与商业模式，还能確保自身的财富泉源与在市场上的競爭优势，这才得以让谷歌继续稳坐网络经济龙头老大之地位。
在下一篇的文章我们会探讨谷歌如何通过大量的收购第三方有关手机的专利为安卓护航，迎合移动经济时代的需求，如何把谷歌推向高峰。
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