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\u4eba\u9c7c\u7535\u5f71\uff0c\u8fd9\u4e9b\u7ecf\u5178\u4f5c\u54c1\u518d\u5ea6\u7115\u53d1\u751f\u673a\uff0c\u89c6\u9891\u7f51\u7ad9\u3001\u5206\u4eab\u7f51\u7ad9\u4f7f\u5b83\u4eec\u4e0d\u518d\u53d7\u6d41\u884c\u4e0e\u5426\u7684\u5f71\u54cd\uff0c\u957f\u65f6\u95f4\u5b58\u5728\u4e8e\u7f51\u7edc\uff0c\u88ab\u6d88\u8d39\u8005\u968f\u65f6\u70b9\u64ad\u3002\u6b64\u5916\uff0c\u7f51\u7edc\u7248\u6743\u4f20\u64ad\u8005\u3001\u4f7f\u7528\u8005\u5bf9\u7248\u6743\u7684\u4e2a\u6027\u5316\u3001\u788e\u7247\u5316\u9700\u6c42\u4e5f\u4f7f\u5f97\u7248 \u6743\u8d44\u4ea7\u7684\u83b7\u76ca\u65b9\u5f0f\u66f4\u52a0\u591a\u5143\uff0c \u5927\u5927\u62c9\u957f\u4e86\u7248\u6743\u8d44\u4ea7\u7684\u201c\u4ef7\u503c\u5c3e\u5df4\u201d\u3002 \u7248\u6743\u6301\u6709\u4eba\u4eab\u6709\u4ec0\u4e48\u6743\u529b\uff1f\u53c8\u5982\u4f55\u8fd0\u8425(monetise) \u5316\u7248\u6743\u4f5c\u54c1\uff1f \u7248\u6743\u662f\u4e00\u9879\u65e0\u5f62\u7684\u8d44\u4ea7\u6743\uff0c\u7248\u6743\u6301\u6709\u4eba\u4eab\u6709\u4ee5\u4e0b\u7684\u6743\u5229\uff1a (\u4e00\uff09\u53d1\u8868\u6743\u2500\u2500\u5373\u51b3\u5b9a\u4f5c\u54c1\u662f\u5426\u516c\u8bf8\u4e8e\u4e16\u7684\u6743\u5229\uff1b (1) \u7f72\u540d\u6743\u2500\u2500\u5373\u8868\u660e\u4f5c\u8005\u8eab\u4efd\uff0c\u5728\u4f5c\u54c1\u4e0a\u7f72\u540d\u7684\u6743\u5229\uff1b (2) \u4fee\u6539\u6743\u2500\u2500\u5373\u4fee\u6539\u6216\u8005\u6388\u6743\u4ed6\u4eba\u4fee\u6539\u4f5c\u54c1\u7684\u6743\u5229\uff1b (3) \u4fdd\u62a4\u4f5c\u54c1\u5b8c\u6574\u6743\u2500\u2500\u5373\u4fdd\u62a4\u4f5c\u54c1\u4e0d\u53d7\u6b6a\u66f2\uff0c\u7be1\u6539\u7684\u6743\u5229\uff1b (4) \u83b7\u5f97\u62a5\u916c\u6743 (\u4e8c\uff09\u4f7f\u7528\u6743\u548c\u83b7\u5f97\u62a5\u916c\u6743\u2500\u2500\u5373\u4ee5\u590d\u5236\u3001\u8868\u6f14\u3001\u64ad\u653e\u3001\u5c55\u89c8\u3001\u53d1\u884c\u3001\u6444\u5236\u7535\u5f71\u3001\u7535\u89c6\u3001\u5f55\u50cf\u6216\u8005\u6539\u7f16\u3001\u7ffb\u8bd1\u3001\u6ce8\u91ca\u3001\u7f16\u8f91\u7b49\u65b9\u5f0f\u4f7f\u7528\u4f5c\u54c1\u7684\u6743\u5229\uff1b\u4ee5\u53ca\u5141\u8bb8\u4ed6\u4eba\u4ee5\u4e0a\u8ff0\u7684\u65b9\u5f0f\u4f7f\u7528\u4f5c\u54c1\uff0c\u5e76\u7531\u6b64\u83b7\u5f97\u62a5\u916c\u7684\u6743\u5229\u3002 \u51fa\u7248\u8005\u3001\u8868\u6f14\u8005\u3001\u5f55\u97f3\u5f55\u50cf\u8005\u3001\u5e7f\u64ad\u7535\u53f0\u3001\u7535\u89c6\u53f0\u7b49\u4f9d\u6cd5\u53d6\u5f97\u4ed6\u4eba\u7248\u6743\u4f7f\u7528\u6743\u7684\uff0c\u4e0d\u5f97\u4fb5\u72af\u4f5c\u8005\u7684\u7f72\u540d\u6743\u3001\u4fee\u6539\u6743\u3001\u4fdd\u62a4\u4f5c\u54c1\u5b8c\u6574\u6743\u4e0e\u83b7\u5f97\u62a5\u916c\u6743\u3002 \u4efb\u4f55\u4eba\u6b32\u4f7f\u7528\u4ed6\u4eba\u53d7\u7248\u6743\u4fdd\u62a4\u7684\u4f5c\u54c1\uff0c\u5e94\u5f53\u5411\u7248\u6743\u62e5\u6709\u4eba\u8ba2\u7acb\u5408\u540c\u6216\u8005\u53d6\u5f97\u8bb8\u53ef\u3002 \u7248\u6743\u8bb8\u53ef\u4f7f\u7528\u5408\u540c\u7684\u4e3b\u8981\u6761\u6b3e\u6709\uff1a (\u4e00\uff09 \u8bb8\u53ef\u4f7f\u7528\u4f5c\u54c1\u7684\u65b9\u5f0f\uff1b (\u4e8c\uff09 \u8bb8\u53ef\u4f7f\u7528\u7684\u6743\u5229\u662f\u4e13\u6709\u4f7f\u7528\u6743 (EXCLUSIVE) \u6216\u8005\u975e\u4e13\u6709\u4f7f\u7528\u6743 (NON-EXCLUSIVE) \uff1b (\u4e09\uff09 \u8bb8\u53ef\u4f7f\u7528\u7684\u8303\u56f4\u3001\u65f6\u95f4\uff1b (\u56db\uff09 \u4ed8\u916c\u7684\u6807\u51c6\u548c\u8ba1\u7b97\u6cd5\uff1b (\u4e94\uff09 \u8fdd\u7ea6\u8d23\u4efb\uff1b (\u516d\uff09 \u53cc\u65b9\u8ba4\u4e3a\u9700\u8981\u7ea6\u5b9a\u7684\u5176\u4ed6\u5185\u5bb9\u3002 \u5728\u6570\u7801\u4e92\u8054\u7eb2\u65f6\u4ee3\uff0c\u5185\u5bb9\u5c31\u662f\u738b\u9053(content is king)\u3002\u800c\u5185\u5bb9\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u4e3b\u8981\u9760\u7248\u6743\u4fdd\u62a4\u53ca\u4f53\u73b0\u3002\u7248\u6743\u7684\u6743\u529b\u5f88\u5e7f\uff0c\u6db5\u76d6\u4e86\u521b\u610f\u4f5c\u54c1\u4e4b\u590d\u5236\u3001\u8868\u6f14\u3001\u64ad\u653e\u3001\u5c55\u89c8\u3001\u53d1\u884c\u3001\u6444\u5236\u7535\u5f71\u3001\u7535\u89c6\u3001\u5f55\u50cf \u6216\u8005\u6539\u7f16\u3001\u7ffb\u8bd1\u3001\u6ce8\u91ca\u3001\u7f16\u8f91\u7b49 \u6d3b\u52a8\u3002\u521b\u610f\u5185\u5bb9\u5982\u5982\u53ef\u4ee5\u501f\u52a9\u4e92\u8054\u7f51\u6570\u7801\u6280\u672f\u7684\u957f\u5c3e\u5df4\uff0c\u53ef\u4ee5\u4f20\u64ad\u5f97\u66f4\u5feb\u66f4\u5e7f\uff0c\u7248\u6743\u4e4b\u4ef7\u503c\u4e5f\u53ef\u4e0d\u65ad\u6269\u5927\u548c\u6df1\u5316\u3002\u56e0\u6b64\uff0c\u521b\u610f\u5de5\u4f5c\u8005\u5e94\u4e0e\u65f6\u5e76\u8fdb\uff0c\u628a\u521b\u610f\u5185\u5bb9\u4e4b\u6570\u7801\u5316\u53ca\u7eb2\u7edc\u5316,\u62c9\u957f\u7248\u6743\u8d44\u4ea7\u7684\u201c\u4ef7\u503c\u5c3e \u5df4\uff0c\u521b\u9020\u8d22\u5bcc\u3002<\/p>","protected":false},"excerpt":{"rendered":"
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\u4eba\u9c7c\u7535\u5f71\uff0c\u8fd9\u4e9b\u7ecf\u5178\u4f5c\u54c1\u518d\u5ea6\u7115\u53d1\u751f\u673a\uff0c\u89c6\u9891\u7f51\u7ad9\u3001\u5206\u4eab\u7f51\u7ad9\u4f7f\u5b83\u4eec\u4e0d\u518d\u53d7\u6d41\u884c\u4e0e\u5426\u7684\u5f71\u54cd\uff0c\u957f\u65f6\u95f4\u5b58\u5728\u4e8e\u7f51\u7edc\uff0c\u88ab\u6d88\u8d39\u8005\u968f\u65f6\u70b9\u64ad\u3002\u6b64\u5916\uff0c\u7f51\u7edc\u7248\u6743\u4f20\u64ad\u8005\u3001\u4f7f\u7528\u8005\u5bf9\u7248\u6743\u7684\u4e2a\u6027\u5316\u3001\u788e\u7247\u5316\u9700\u6c42\u4e5f\u4f7f\u5f97\u7248 \u6743\u8d44\u4ea7\u7684\u83b7\u76ca\u65b9\u5f0f\u66f4\u52a0\u591a\u5143\uff0c \u5927\u5927\u62c9\u957f\u4e86\u7248\u6743\u8d44\u4ea7\u7684\u201c\u4ef7\u503c\u5c3e\u5df4\u201d\u3002 \u7248\u6743\u6301\u6709\u4eba\u4eab\u6709\u4ec0\u4e48\u6743\u529b\uff1f\u53c8\u5982\u4f55\u8fd0\u8425(monetise) \u5316\u7248\u6743\u4f5c\u54c1\uff1f \u7248\u6743\u662f\u4e00\u9879\u65e0\u5f62\u7684\u8d44\u4ea7\u6743\uff0c\u7248\u6743\u6301\u6709\u4eba\u4eab\u6709\u4ee5\u4e0b\u7684\u6743\u5229\uff1a (\u4e00\uff09\u53d1\u8868\u6743\u2500\u2500\u5373\u51b3\u5b9a\u4f5c\u54c1\u662f\u5426\u516c\u8bf8\u4e8e\u4e16\u7684\u6743\u5229\uff1b (1) \u7f72\u540d\u6743\u2500\u2500\u5373\u8868\u660e\u4f5c\u8005\u8eab\u4efd\uff0c\u5728\u4f5c\u54c1\u4e0a\u7f72\u540d\u7684\u6743\u5229\uff1b (2) \u4fee\u6539\u6743\u2500\u2500\u5373\u4fee\u6539\u6216\u8005\u6388\u6743\u4ed6\u4eba\u4fee\u6539\u4f5c\u54c1\u7684\u6743\u5229\uff1b (3) \u4fdd\u62a4\u4f5c\u54c1\u5b8c\u6574\u6743\u2500\u2500\u5373\u4fdd\u62a4\u4f5c\u54c1\u4e0d\u53d7\u6b6a\u66f2\uff0c\u7be1\u6539\u7684\u6743\u5229\uff1b (4) \u83b7\u5f97\u62a5\u916c\u6743 (\u4e8c\uff09\u4f7f\u7528\u6743\u548c\u83b7\u5f97\u62a5\u916c\u6743\u2500\u2500\u5373\u4ee5\u590d\u5236\u3001\u8868\u6f14\u3001\u64ad\u653e\u3001\u5c55\u89c8\u3001\u53d1\u884c\u3001\u6444\u5236\u7535\u5f71\u3001\u7535\u89c6\u3001\u5f55\u50cf\u6216\u8005\u6539\u7f16\u3001\u7ffb\u8bd1\u3001\u6ce8\u91ca\u3001\u7f16\u8f91\u7b49\u65b9\u5f0f\u4f7f\u7528\u4f5c\u54c1\u7684\u6743\u5229\uff1b\u4ee5\u53ca\u5141\u8bb8\u4ed6\u4eba\u4ee5\u4e0a\u8ff0\u7684\u65b9\u5f0f\u4f7f\u7528\u4f5c\u54c1\uff0c\u5e76\u7531\u6b64\u83b7\u5f97\u62a5\u916c\u7684\u6743\u5229\u3002 \u51fa\u7248\u8005\u3001\u8868\u6f14\u8005\u3001\u5f55\u97f3\u5f55\u50cf\u8005\u3001\u5e7f\u64ad\u7535\u53f0\u3001\u7535\u89c6\u53f0\u7b49\u4f9d\u6cd5\u53d6\u5f97\u4ed6\u4eba\u7248\u6743\u4f7f\u7528\u6743\u7684\uff0c\u4e0d\u5f97\u4fb5\u72af\u4f5c\u8005\u7684\u7f72\u540d\u6743\u3001\u4fee\u6539\u6743\u3001\u4fdd\u62a4\u4f5c\u54c1\u5b8c\u6574\u6743\u4e0e\u83b7\u5f97\u62a5\u916c\u6743\u3002 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