\u54c1\u724c\u986f\u8457\u6027\u548c\u65b0\u9896\u6027 (1)<\/p>\n
\u77e5\u8bc6\u4ea7\u6743\u4f01\u4e1a\u5bb6\u516c\u4f1a (AIPO) \u4e3b\u5e2d<\/p>\n
PINTAS IP GROUP\u9a86\u4fca\u5b8f\u8463\u4e8b\u5f8b\u5e08<\/p>\n
\u5546\u5bb6\u90fd\u77e5\u9053\u5229\u7528\u5546\u6a19\u5efa\u7acb\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u8a8d\u77e5\uff0c\u6709\u52a9\u4f01\u696d\u9054\u5230\u8a2d\u5b9a\u7684\u5546\u696d\u76ee\u6a19\u6216\u71df\u696d\u984d\u3002\u4f46\u662f\u4f01\u696d\u5230\u5e95\u8a72\u5982\u4f55\u9078\u64c7\u5546\u6a19\uff0c\u624d\u80fd\u5728\u4e3b\u8981\u5e02\u5834\u4fdd\u62a4\u597d\u5176\u54c1\u724c\uff0c\u9019\u662f\u6bcf\u4e2a\u6709\u5fc3\u521b\u7acb\u81ea\u8eab\u54c1\u724c\u7684\u5546\u5bb6\u6240\u5173\u6ce8\u7684\u8bfe\u9898\u3002<\/p>\n
\u5546\u6a19\u986f\u8457\u6027
\n\u8981\u6210\u529f\u6ce8\u518c\u4e00\u4e2a\u5546\u6807,\u5c31\u5fc5\u987b\u7b26\u5408\u5546\u6807\u986f\u8457\u6027\u7684\u6761\u4ef6\u3002\u4e00\u500b\u5546\u6a19\u4f7f\u7528\u7684\u6587\u5b57\u3001\u5716\u7965\u6216\u8005\u5176\u7d44\u5408\uff0c\u90fd\u61c9\u7576\u6709\u986f\u8457\u7279\u5f81\uff0c\u6613\u4e8e\u8fa8\u5225(DISTINCTIVE)\uff0c\u65b9\u53ef\u88ab\u5546\u6a19\u6ce8\u518a\u5b98\u6279\u6e96\u3002<\/p>\n
\u82e5\u8981\u8a3b\u518a\u5546\u6a19\uff0c\u9996\u8981\u7981\u5fcc\u5c31\u662f\u6a21\u4eff\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u4f60\u7684\u5546\u6a19\u8a2d\u8a08\u5fc5\u9808\u8207\u773e\u4e0d\u540c\uff0c\u8b93\u5927\u773e\u4e00\u773c\u5c31\u80fd\u8fa8\u8b58\u4f60\u7684\u7522\u54c1\u3002\u82e5\u4f60\u7684\u5546\u6a19\u53ea\u6709\u6587\u5b57\uff0c\u5207\u8a18\u4e0d\u8981\u4f7f\u7528\u901a\u5e38\u7528\u8a9e\u4f5c\u70ba\u5546\u6a19\u3002\u4f8b\u5982\u96de\u98ef\u3001\u5bb6\u5177\u3001\u5496\u5561\u90fd\u662f\u901a\u5e38\u7528\u8a9e\uff0c\u6d88\u8cbb\u8005\u7121\u6cd5\u6191\u85c9\u9019\u4e9b\u6587\u5b57\u5340\u5225\u5546\u5bb6\u3002<\/p>\n
\u5728\u9078\u64c7\u6216\u8a2d\u8a08\u65b0\u5546\u6a19\u6642\uff0c\u5fc5\u9808\u8003\u91cf\u5404\u7a2e\u56e0\u7d20\uff0c\u50cf\u662f\u4f7f\u7528\u7684\u8a9e\u8a00\u662f\u5426\u70ba\u5927\u5bb6\u6240\u719f\u6089\u3001\u5716\u6848\u7684\u984f\u8272\u6709\u7121\u8c61\u5fb5\u67d0\u4e00\u6587\u5316\u3001\u80fd\u5426\u6eff\u8db3\u5370\u5237\u6280\u8853\u6216\u7b26\u5408\u5546\u6a19\u6cd5\u6cd5\u898f\u7b49\u7b49\u3002\u82e5\u4f01\u696d\u4e8b\u5148\u8003\u616e\u5468\u5168\uff0c\u53ef\u4ee5\u7701\u537b\u65e5\u5f8c\u91d1\u9322\u548c\u6642\u9593\u4e0a\u7684\u640d\u5931\u3002\u4ee5\u4e0b\u4e09\u9805\u91cd\u9ede\u4f9b\u4f01\u696d\u53c3\u8003\uff0c\u4f5c\u70ba\u8a2d\u8a08\u6216\u9078\u64c7\u5546\u6a19\u6642\u7684\u4f9d\u64da\u3002<\/p>\n
1.1 \u6cd5\u5f8b\u8981\u6c42
\n\u6aa2\u8996\u5546\u6a19\u662f\u5426\u7b26\u5408\u5546\u6a19\u6cd5\u7684\u689d\u898f\uff0c\u67e5\u770b\u6709\u7121\u51fa\u73fe\u6b3a\u9a19\u6216\u4eff\u5192\u4e4b\u5acc\u800c\u5c0e\u81f4\u7121\u6cd5\u8a3b\u518a\u5546\u6a19\u3002<\/p>\n
1.2 \u8a9e\u8a00\u8981\u6c42
\n\u8a2d\u8a08\u6216\u9078\u64c7\u4fbf\u65bc\u95b1\u8b80\u3001\u62fc\u5beb\u3001\u8a18\u61b6\u548c\u6aa2\u7d22\uff0c\u4e14\u9069\u7528\u65bc\u5404\u985e\u578b\u5ee3\u544a\u5a92\u9ad4\u7684\u6587\u5b57\u5546\u6a19\u3002\u4e00\u500b\u5f37\u800c\u6709\u529b\u7684\u5546\u6a19\u540d\u7a31\u4e0d\u61c9\u8a72\u904e\u65bc\u901a\u4fd7\uff0c\u597d\u8b93\u5927\u5bb6\u4e00\u773c\u5c31\u80fd\u8fa8\u8b58\u3002\u4f9d\u64da\u5546\u6a19\u7684\u986f\u8457\u6027\uff0c\u53c8\u53ef\u5206\u70ba\u4ee5\u4e0b\u5e7e\u7a2e\uff1a<\/p>\n
a. \u539f\u5275\u5546\u6a19 (Invented Word)
\n\u539f\u5275\u5546\u6a19\u6307\u4e00\u4e9b\u539f\u5148\u4e0d\u5b58\u5728\uff0c\u5f8c\u4f86\u88ab\u5275\u9020\u7684\u540d\u7a31\u3002\u9019\u4e9b\u81ea\u5275\u4e14\u6c92\u6709\u5be6\u969b\u610f\u7fa9\u7684\u540d\u8a5e\u6700\u5e38\u88ab\u4f01\u696d\u7528\u4f5c\u5546\u6a19\uff0c\u8457\u540d\u7684\u4f8b\u5b50\u5305\u62ec\u8c37\u6b4c(Google)\u548c\u7d22\u5c3c(Sony)\u3002<\/p>\n
b. \u6063\u610f\u5546\u6a19 ( Arbitrary Word)
\n\u6063\u610f\u5546\u6a19\u662f\u6307\u548c\u7522\u54c1\u6beb\u7121\u76f8\u95dc\u7684\u7684\u540d\u8a5e\uff0c\u4e0d\u80fd\u7528\u4ee5\u5f62\u5bb9\u7522\u54c1\u672c\u8eab\u6216\u63cf\u8ff0\u7522\u54c1\u7684\u7279\u8cea\u3002\u4f8b\u5982\u860b\u679c(Apple)\u7684\u624b\u6a5f\u548c\u96fb\u8166\uff0c\u6216\u662f\u5fae\u8edf(Windows)\u7684\u8edf\u9ad4\u3002\u4f7f\u7528\u6063\u610f\u5546\u6a19\u7684\u4f01\u696d\u901a\u5e38\u9700\u8981\u5728\u5ee3\u544a\u5ba3\u50b3\u6295\u5165\u66f4\u591a\u8cc7\u91d1\uff0c\u5411\u6d88\u8cbb\u8005\u5f37\u8abf\u7522\u54c1\u548c\u5546\u6a19\u4e4b\u9593\u7684\u9023\u7d50\u3002<\/p>\n
c. \u6697\u793a\u5546\u6a19 (Suggestive Word)
\n\u6697\u793a\u5546\u6a19\u6307\u90a3\u4e9b\u9593\u63a5\u5f62\u5bb9\u7522\u54c1\u7684\u540d\u8a5e\uff0c\u5982Nescafe(\u96c0\u5de2)\u7684cafe\u8b93\u4eba\u806f\u60f3\u5230\u5496\u5561\uff0c\u6216\u65af\u6c83\u742a(Swatch)\u7684watch\u8b93\u4eba\u5bdf\u89ba\u5230\u662f\u624b\u9336\u7522\u54c1\u3002\u76f8\u8f03\u65bc\u6063\u610f\u5546\u6a19\uff0c\u6697\u793a\u5546\u6a19\u66f4\u5bb9\u6613\u904b\u7528\u5728\u5404\u7a2e\u578b\u5f0f\u7684\u5ee3\u544a\u5a92\u4ecb\u4e0a\uff0c\u56e0\u70ba\u6d88\u8cbb\u8005\u80fd\u5920\u8fc5\u901f\u8a18\u5f97\u5546\u6a19\u548c\u7522\u54c1\u7684\u9023\u7d50\u3002<\/p>\n
d. \u63cf\u8ff0\u5546\u6a19\u6216\u901a\u7528\u5546\u6a19 ( Descriptive Word)
\n\u63cf\u8ff0\u5546\u6a19\u6216\u901a\u7528\u5546\u6a19\u662f\u6307\u76f4\u63a5\u63cf\u8ff0\u7522\u54c1\u7684\u540d\u7a31\uff0c\u4e14\u70ba\u5927\u773e\u6163\u7528\u7684\u8a5e\u5f59\uff0c\u5982\u201c\u9b06\u8edf\u201d\u9eb5\u5305\u3002\u82e5\u8981\u85c9\u8457\u8a3b\u518a\u5546\u6a19\uff0c\u5c07\u9019\u4e9b\u901a\u5e38\u7528\u8a9e\u5360\u70ba\u5df1\u6709\uff0c\u53d6\u5f97\u58df\u65b7\u6b0a\uff0c\u662f\u4e00\u4ef6\u96e3\u4e8b\u3002\u4f01\u696d\u61c9\u8a72\u5118\u91cf\u907f\u514d\u4f7f\u7528\u9019\u4e9b\u8a5e\u5f59\u4f5c\u70ba\u5546\u6a19\u3002<\/p>\n
1.3 \u6b63\u9762\u542b\u610f
\n\u78ba\u4fdd\u4f7f\u7528\u7684\u5546\u6a19\u540d\u7a31\u6216\u8a2d\u8a08\u5728\u570b\u5167\u5916\u7686\u4e0d\u5e36\u6709\u8ca0\u9762\u542b\u610f\uff0c\u6216\u4ee4\u4eba\u7522\u751f\u4e0d\u826f\u6216\u6d88\u6975\u7684\u806f\u60f3\u3002COCA COLA\u4e4b\u4e2d\u6587\u7ffb\u8bd1 \u201c\u53ef\u53e3\u53ef\u4e50\u201d\u662f\u4e00\u4e2a\u597d\u7684\u54c1\u724c\uff0c\u56e0\u4e3a\u5b83\u7a81\u51fa\u4e86\u4ee4\u4eba\u632f\u594b\u7684\u6b63\u9762\u542b\u610f\u3002<\/p>\n
\u5118\u7ba1\u5982\u6b64\uff0c\u6709\u4e9b\u689d\u4ef6\u4e0b\uff0c\u901a\u5e38\u7528\u8a9e\u9084\u662f\u53ef\u4ee5\u505a\u70ba\u5546\u6a19\u7684\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u4e00\u5bb6\u5df2\u7d93\u552e\u8ce3\u5496\u5561\u591a\u5e74\u7684\u5546\u5bb6\uff0c\u5176\u5e97\u540d\u70ba\u300c\u6021\u4fdd\u820a\u8857\u5834\u767d\u5496\u5561\u300d\uff0c\u5118\u7ba1\u300c\u6021\u4fdd\u820a\u8857\u57f8\u300d\u9019\u500b\u8a5e\u975e\u5e38\u666e\u904d\uff0c\u4f46\u662f\u7531\u65bc\u5546\u5bb6\u5df2\u6cbf\u7528\u9019\u500b\u540d\u5b57\u8a31\u4e45\uff0c\u5927\u5bb6\u53ea\u8981\u63d0\u53ca\uff0c\u5c31\u7acb\u5373\u77e5\u9053\u662f\u6307\u6d89\u9019\u4e00\u7279\u5b9a\u5e97\u5bb6\uff0c\u90a3\u300c\u6021\u4fdd\u820a\u8857\u5872\u767d\u5496\u5561\u300d\u5c31\u53ef\u4f5c\u70ba\u5546\u6a19\uff0c\u56e0\u70ba\u5b83\u55ae\u55ae\u4e0d\u662f\u5e97\u540d\uff0c\u9084\u5177\u6709\u8b58\u5225\u7684\u529f\u80fd\u3002<\/p>\n
\u597d\u54c1\u724c\u3001\u503c\u5343\u91d1\u3002\u5546\u5bb6\u4eec\u5728\u9074\u9078\u5546\u6807\u4e4b\u9645\uff0c\u8981\u5173\u6ce8\u5546\u6807\u7684\u986f\u8457\u6027\uff0c\u624d\u80fd\u52a0\u5f3a\u5176\u54c1\u724c\u7684\u6cd5\u5f8b\u4fdd\u62a4\u529b\u5ea6\u3002\u597d\u7684\u5f00\u59cb\uff0c\u662f\u6210\u529f\u7684\u4e00\u534a\uff0c\u9009\u64c7\u986f\u8457\u6027\u7684\u54c1\u724c\u4f5c\u4e3a\u5546\u6807\uff0c\u662f\u5546\u5bb6\u4eec\u5efa\u7acb\u54c1\u724c\u957f\u8fdc\u50f9\u503c\u7684\u91cd\u8981\u7b2c\u4e00\u6b65\u3002<\/p>","protected":false},"excerpt":{"rendered":"
\u54c1\u724c\u986f\u8457\u6027\u548c\u65b0\u9896\u6027 (1) \u77e5\u8bc6\u4ea7\u6743\u4f01\u4e1a\u5bb6\u516c\u4f1a (AIPO) \u4e3b\u5e2d PINTAS IP GROUP\u9a86\u4fca\u5b8f\u8463\u4e8b\u5f8b\u5e08 \u5546\u5bb6\u90fd\u77e5\u9053\u5229\u7528\u5546\u6a19\u5efa\u7acb\u6d88\u8cbb\u8005\u5c0d\u54c1\u724c\u7684\u8a8d\u77e5\uff0c\u6709\u52a9\u4f01\u696d\u9054\u5230\u8a2d\u5b9a\u7684\u5546\u696d\u76ee\u6a19\u6216\u71df\u696d\u984d\u3002\u4f46\u662f\u4f01\u696d\u5230\u5e95\u8a72\u5982\u4f55\u9078\u64c7\u5546\u6a19\uff0c\u624d\u80fd\u5728\u4e3b\u8981\u5e02\u5834\u4fdd\u62a4\u597d\u5176\u54c1\u724c\uff0c\u9019\u662f\u6bcf\u4e2a\u6709\u5fc3\u521b\u7acb\u81ea\u8eab\u54c1\u724c\u7684\u5546\u5bb6\u6240\u5173\u6ce8\u7684\u8bfe\u9898\u3002 \u5546\u6a19\u986f\u8457\u6027 \u8981\u6210\u529f\u6ce8\u518c\u4e00\u4e2a\u5546\u6807,\u5c31\u5fc5\u987b\u7b26\u5408\u5546\u6807\u986f\u8457\u6027\u7684\u6761\u4ef6\u3002\u4e00\u500b\u5546\u6a19\u4f7f\u7528\u7684\u6587\u5b57\u3001\u5716\u7965\u6216\u8005\u5176\u7d44\u5408\uff0c\u90fd\u61c9\u7576\u6709\u986f\u8457\u7279\u5f81\uff0c\u6613\u4e8e\u8fa8\u5225(DISTINCTIVE)\uff0c\u65b9\u53ef\u88ab\u5546\u6a19\u6ce8\u518a\u5b98\u6279\u6e96\u3002 \u82e5\u8981\u8a3b\u518a\u5546\u6a19\uff0c\u9996\u8981\u7981\u5fcc\u5c31\u662f\u6a21\u4eff\u3002\u4e5f\u5c31\u662f\u8aaa\uff0c\u4f60\u7684\u5546\u6a19\u8a2d\u8a08\u5fc5\u9808\u8207\u773e\u4e0d\u540c\uff0c\u8b93\u5927\u773e\u4e00\u773c\u5c31\u80fd\u8fa8\u8b58\u4f60\u7684\u7522\u54c1\u3002\u82e5\u4f60\u7684\u5546\u6a19\u53ea\u6709\u6587\u5b57\uff0c\u5207\u8a18\u4e0d\u8981\u4f7f\u7528\u901a\u5e38\u7528\u8a9e\u4f5c\u70ba\u5546\u6a19\u3002\u4f8b\u5982\u96de\u98ef\u3001\u5bb6\u5177\u3001\u5496\u5561\u90fd\u662f\u901a\u5e38\u7528\u8a9e\uff0c\u6d88\u8cbb\u8005\u7121\u6cd5\u6191\u85c9\u9019\u4e9b\u6587\u5b57\u5340\u5225\u5546\u5bb6\u3002 \u5728\u9078\u64c7\u6216\u8a2d\u8a08\u65b0\u5546\u6a19\u6642\uff0c\u5fc5\u9808\u8003\u91cf\u5404\u7a2e\u56e0\u7d20\uff0c\u50cf\u662f\u4f7f\u7528\u7684\u8a9e\u8a00\u662f\u5426\u70ba\u5927\u5bb6\u6240\u719f\u6089\u3001\u5716\u6848\u7684\u984f\u8272\u6709\u7121\u8c61\u5fb5\u67d0\u4e00\u6587\u5316\u3001\u80fd\u5426\u6eff\u8db3\u5370\u5237\u6280\u8853\u6216\u7b26\u5408\u5546\u6a19\u6cd5\u6cd5\u898f\u7b49\u7b49\u3002\u82e5\u4f01\u696d\u4e8b\u5148\u8003\u616e\u5468\u5168\uff0c\u53ef\u4ee5\u7701\u537b\u65e5\u5f8c\u91d1\u9322\u548c\u6642\u9593\u4e0a\u7684\u640d\u5931\u3002\u4ee5\u4e0b\u4e09\u9805\u91cd\u9ede\u4f9b\u4f01\u696d\u53c3\u8003\uff0c\u4f5c\u70ba\u8a2d\u8a08\u6216\u9078\u64c7\u5546\u6a19\u6642\u7684\u4f9d\u64da\u3002 1.1 \u6cd5\u5f8b\u8981\u6c42 \u6aa2\u8996\u5546\u6a19\u662f\u5426\u7b26\u5408\u5546\u6a19\u6cd5\u7684\u689d\u898f\uff0c\u67e5\u770b\u6709\u7121\u51fa\u73fe\u6b3a\u9a19\u6216\u4eff\u5192\u4e4b\u5acc\u800c\u5c0e\u81f4\u7121\u6cd5\u8a3b\u518a\u5546\u6a19\u3002 1.2 \u8a9e\u8a00\u8981\u6c42 \u8a2d\u8a08\u6216\u9078\u64c7\u4fbf\u65bc\u95b1\u8b80\u3001\u62fc\u5beb\u3001\u8a18\u61b6\u548c\u6aa2\u7d22\uff0c\u4e14\u9069\u7528\u65bc\u5404\u985e\u578b\u5ee3\u544a\u5a92\u9ad4\u7684\u6587\u5b57\u5546\u6a19\u3002\u4e00\u500b\u5f37\u800c\u6709\u529b\u7684\u5546\u6a19\u540d\u7a31\u4e0d\u61c9\u8a72\u904e\u65bc\u901a\u4fd7\uff0c\u597d\u8b93\u5927\u5bb6\u4e00\u773c\u5c31\u80fd\u8fa8\u8b58\u3002\u4f9d\u64da\u5546\u6a19\u7684\u986f\u8457\u6027\uff0c\u53c8\u53ef\u5206\u70ba\u4ee5\u4e0b\u5e7e\u7a2e\uff1a a. \u539f\u5275\u5546\u6a19 (Invented Word) \u539f\u5275\u5546\u6a19\u6307\u4e00\u4e9b\u539f\u5148\u4e0d\u5b58\u5728\uff0c\u5f8c\u4f86\u88ab\u5275\u9020\u7684\u540d\u7a31\u3002\u9019\u4e9b\u81ea\u5275\u4e14\u6c92\u6709\u5be6\u969b\u610f\u7fa9\u7684\u540d\u8a5e\u6700\u5e38\u88ab\u4f01\u696d\u7528\u4f5c\u5546\u6a19\uff0c\u8457\u540d\u7684\u4f8b\u5b50\u5305\u62ec\u8c37\u6b4c(Google)\u548c\u7d22\u5c3c(Sony)\u3002 b. \u6063\u610f\u5546\u6a19 ( Arbitrary Word) \u6063\u610f\u5546\u6a19\u662f\u6307\u548c\u7522\u54c1\u6beb\u7121\u76f8\u95dc\u7684\u7684\u540d\u8a5e\uff0c\u4e0d\u80fd\u7528\u4ee5\u5f62\u5bb9\u7522\u54c1\u672c\u8eab\u6216\u63cf\u8ff0\u7522\u54c1\u7684\u7279\u8cea\u3002\u4f8b\u5982\u860b\u679c(Apple)\u7684\u624b\u6a5f\u548c\u96fb\u8166\uff0c\u6216\u662f\u5fae\u8edf(Windows)\u7684\u8edf\u9ad4\u3002\u4f7f\u7528\u6063\u610f\u5546\u6a19\u7684\u4f01\u696d\u901a\u5e38\u9700\u8981\u5728\u5ee3\u544a\u5ba3\u50b3\u6295\u5165\u66f4\u591a\u8cc7\u91d1\uff0c\u5411\u6d88\u8cbb\u8005\u5f37\u8abf\u7522\u54c1\u548c\u5546\u6a19\u4e4b\u9593\u7684\u9023\u7d50\u3002 c. \u6697\u793a\u5546\u6a19 (Suggestive Word) \u6697\u793a\u5546\u6a19\u6307\u90a3\u4e9b\u9593\u63a5\u5f62\u5bb9\u7522\u54c1\u7684\u540d\u8a5e\uff0c\u5982Nescafe(\u96c0\u5de2)\u7684cafe\u8b93\u4eba\u806f\u60f3\u5230\u5496\u5561\uff0c\u6216\u65af\u6c83\u742a(Swatch)\u7684watch\u8b93\u4eba\u5bdf\u89ba\u5230\u662f\u624b\u9336\u7522\u54c1\u3002\u76f8\u8f03\u65bc\u6063\u610f\u5546\u6a19\uff0c\u6697\u793a\u5546\u6a19\u66f4\u5bb9\u6613\u904b\u7528\u5728\u5404\u7a2e\u578b\u5f0f\u7684\u5ee3\u544a\u5a92\u4ecb\u4e0a\uff0c\u56e0\u70ba\u6d88\u8cbb\u8005\u80fd\u5920\u8fc5\u901f\u8a18\u5f97\u5546\u6a19\u548c\u7522\u54c1\u7684\u9023\u7d50\u3002 d. \u63cf\u8ff0\u5546\u6a19\u6216\u901a\u7528\u5546\u6a19 ( Descriptive Word) 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