The Apple Company has made an indelible mark in the world stage with its innovations that have changed the way people use computers and mobile devices. Apple started in 1976 and its effect on ordinary people started with the introduction of personal computers.
This case study explores how Apple Company protects its innovations and brands with patents, trademarks and industrial design and how it capitalize on IP rights to safeguard its market share and profit margin.

Key takeaways:
• Learn how APPLE protects its game-changing innovations with Intellectual Property ( “IP”)
• How APPLE utilizes IP Rights to protect its profitability and market share
• How APPLE aligns its business strategy with IP Strategy to sustain its competitive advantage.

Event Details:
Date : 12/01/2023 (Thursday)
Time : 2:00 PM – 3:00 PM (GMT+8)
Venue : Facebook & Zoom Live

Presenter:
Mr. Lok Choon Hong @ Managing Director of Pintas IP Group

Learn how Apple capitalizes on IP Rights to protect its world class
innovations and create trillions in value : Apple IP Case Study

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