5 Basic Functions of Intellectual Property rights

Learn about how Intellectual Property rights can create value for businesses.

In this live session, we shall do an in-depth analysis on how Intellectual Property rights can be used for:
A. Defensive Role: To create a barrier of entry and secure freedom to operate
B. Offensive Role: To stop competitors from copying
C. Integrated Corporate Role: To use Intellectual Property in marketing, branding, tax planning, fundraising and other corporate strategies.

Presenter:
Mr Lok Choon Hong (Managing Director of Pintas IP group)