10th ESD Conference (Economic Strategic Directions Conference) This conference is an initiative by MCA (Malaysian Chinese Association, with the intention to enhance the role of youths in developing the country’s economy. This conference was launched by MCA National Youth Chairman Cam Deputy Minister of Education, YB senator Chong Sin Woon and officiated by MCA president cum minister of transport Datuk Liow Tiong Lai. Approximately 600 people attended the conference, with many are from universities, entrepreneurs,small and medium enterprises and so on.