CN 
EN SME BizFest 2014 on 22 May 2014 at Equatorial Hotel (Penang).
Tuesday, 20th May 2014
地点：
Auditorium,
Ground Floor, Resource Centre Building,
Technology Park Malaysia
Lebuhraya Puchong-Sg Besi,
Bukit Jalil, 57000 Kuala Lumpur.
Event Synopsis:
Patent information has various unique advantages as it covers a wide variety of technology and contents of exclusive right or an intellectual property right which are inevitably a part of current economy activity. Furthermore, patent information is useful for technological development strategies or global strategies of individual enterprises in response to intensifying competition. With the drastic increment in the number of patents and patent disputes worldwide, patent information analysis for R&D strategies and business planning had become a necessity to make sure your investment is paid off while maximizing your IP values to compete in this rapidly changing and competitive environment.
The purpose of this seminar is to raise the awareness of the importance of patent mapping to successfully address the current IP challenges.