Intellectual property (IP) is a strategic asset that provides significant value to Microsoft. Windows and Microsoft Office are arguably the two most successful copyrighted works in history used by billions of users worldwide. This Presentation looks at how Microsoft uses IP rights to protect its market share and profit margins and in the process creates trillions dollars of value for its stakeholders.

Key takeaways:
• Gain more understanding on how to utilize intellectual property rights to enhance your company value.
• Learn how to protect your business ideas with patents, trademarks, and copyrights
• General Microsoft IP protection and monetisation strategy

Date: 29/9/2022 (Thursday)
Time: 2:00 PM – 3:00 PM (GMT+8 Singapore)
Venue: Zoom Live

Presenter:
Mr. Lok Choon Hong @ Managing Director of Pintas IP Group

Microsoft IP Case Study: Creating Trillions With IP Rights

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