Patents and innovation are the very foundation upon which the Toyota Motor Corporation was established.From looming machines to the latest automobiles, the Toyota Motor Corporation understands the importance of technological progress.
This case study is to evaluate how Toyota leverages patent rights to safeguard its long-lasting competitive advantages.
An overview of the competitive strategies of Toyota.
A case study on how Toyota constructs economic moats around its unique selling propositions with intellectual property rights.
Learn how to integrate your IP strategy with your business’s competitive strategy.
Date : 27 July 2023 (Thursday)
Time : 2PM – 3PM (Singapore Time GMT +8)
Venue : Zoom Live
Presenter: Mr. Lok Choon Hong @ Managing Director of Pintas IP Group
Register Here: https://bit.ly/3MHqBRd