Sustaining Competitive Advantage with IP Rights: IKEA IP Case Study

Flatpack furniture, modernist designs, and meatballs are likely the first things to come to mind when you think of Swedish furniture retailer IKEA.

IKEA has come a long way since its humble beginnings as a mail-order sales business in 1940s. Today, IKEA is the world largest furniture retailer with over 400 stores around the world.

This case study explores how IKEA protects its innovations and brands with patents, trademarks and industrial design and how it capitalize on IP rights to safeguard its market share and profit margin.

Key takeaways:
• Fundamentals of IP rights: What every business should know about Patents, Trademarks, Design & Copyrights.
• Learn how IKEA protects its innovations, designs and brands and stay ahead of the game through patents, industrial designs, trademarks and copyright which gives IKEA exclusive rights to its inventions, designs and brands.
• Learn about IKEA IP protection and monetization strategy.

Event Details:
Date : 24/11/2022 (Thursday)
Time : 2:00 PM – 3:00 PM (GMT+8)
Venue : Zoom Live

Presenter:
Mr. Lok Choon Hong @ Managing Director of Pintas IP Group

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